Josef Müller-Brockmann, Swiss Modernist Branding Master

I am continuously impressed, to this day, by the clarity and ingenuity of visual expression by Swiss designers. A quick visit to provides a dose of inspiration for any identity designer who is stuck in a rut. And a review of the work of 60s Modernist Josef Muller-Brockmann not only inspires, but provides a whiff of nostalgia at the same time. It's an intoxicating combo. Muller-Brockmann did a lot of commercial work for clients such as IBM, but it's his public service announcement work that really sings the siren song for me.
chromium brand identity
I imagine he did it for either nothing or next-to-nothing monetarily, but clearly his vision for the better world he was helping to create shines through, something all companies should strive to accomplish through the creative expressions of their brand.


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