vivid shining brands

According to Ben Protess of NYTimes.com : WellPoint , one of the country’s largest health insurers, has agreed to buy Amerigroup in a bid to bolster its  Medicaid business as the industry undergoes an overhaul....“We believe that this combination will create an industry leader in the government sector serving Medicaid and Medicare enrollees,” Angela F. Braly, the chief executive of WellPoint, said in the statement. “This is an opportunity to capitalize on the strengths of both companies to better serve our members and position our companies for future growth as the health insurance industry changes,” she added. An opportunity in many ways, not just in the business sense, but also in the branding sense. WellPoint has been on an acquisition tear under Braly's leadership, scooping up 1-800 Contacts, a contact lens direct retailer, as well as CareMore, a provider of managed care for the elderly (a company we pitched several years ago...and didn't land, alas. Their branding is sti...