Retail Revival? Not Likely.
Now that the tinsel and mistletoe dust have settled, let's take stock of the near future for retail advertising. According to Calculated Risk , December retail sales were down .3% from November on a seasonally adjusted basis, but up 5.4% YoY from December 2008. This graph shows retail sales since 1992. This is monthly retail sales, seasonally adjusted (total and ex-gasoline). Click here for larger chart. Retail appears to have bottomed, and should begin a long, slow climb back to better times, although given anemic consumer confidence, that climb could be slower and more arduous than anyone would like, and this includes the retail segment of the advertising industry, whose fortunes have been tracking the industry it serves. A report in Bloomberg News notes that: Americans also bought more consumer goods, computers and telecommunications equipment from overseas, signaling a revival in overall demand and business investment. But most analysts say that demand is we...