vivid shining brands

At Chromium , one of our most deeply held philosophies is that brand = culture and culture = brand. You can't have a great brand without building the culture to support it – to live it. Any cursory reading of the business media makes it clear that remendous resources are being expended by companies to build strong, vibrant corporate cultures that attract and retain valuable talent. But the instruments currently used (annual surveys, email questionnaires, quarterly reviews, and external rating systems such as glassdoor ) to measure the effectiveness of internal communications, engagement processes, and team-building initiatives are not up to the task.  And while this is troublesome, the answer is truly at hand: Employees themselves are bringing the solution to this challenge with them to work everyday, in the form of their smartphones. Smartphones are not only ubiquitous, they are practically extensions of our very physical being. We ...

Once again, brands that thought they could borrow some magic from a celebrity find themselves swimming in confusion and controversy, like poor Mickey Mouse in The Sorcerer's Apprentice . From  AdAge : Within hours, Mr. Armstrong's endorsement empire fell apart as Anheuser-Busch, Trek, Easton-Bell Sports, 24-Hour Fitness, Honey Stinger, Oakley and other firms dumped the cancer survivor, even as some pledged to continue support of his Livestrong Foundation. Nike's livid. The US Postal Service is dismayed. I'm not at all surprised. Celebrity endorsements are a double-edged sword for brands. When the celebrity is hot and you're slicing the competition into prosciutto, life is good. When the celebrity trips and the brand falls on that sword, well, not so good. The foibles of even the most upright-seeming celebrities are eventually exposed and magnified by social media and the Internet, association with stars is a minefield for brands. Eventually someone's ...

From a recent article in the New York Times  Food & Wine section: “It’s part of the pioneer spirit to try to do something by putting your own signature on it,” he said. “I’m not trying to make someone else’s product.” Those words, which perfectly capture the ethos of what I call "Innovator Brands," were spoken by an American craft distiller, Richard Stabile, one of a new generation of whiskey makers who are disrupting the "Quo Brands," staid, old-guard companies that have been doing the same thing for so long, they've forgotten what the word "innovation" means. Chip Tate, another of these rogue master distillers, puts it this way:  “A lot of what we do is riffing on old traditions in new ways,” Mr. Tate said. “It’s like fusion cooking.” It's actually much more like category disruption in the new tradition of Silicon Valley.  Pretty much forever in the world of brands, malt whiskeys have been the exclusive province of Scotland. Na...

From NYTimes.com : “Banks aren’t doing a good job at innovating for consumers,” said Robert Dighero, a partner in the London-based venture capital firm Passion Capital. “Start-ups are nibbling away at some of their most profitable businesses.” From FastCompany , Robert Anderson, Creative Director of the payment processing startup Square, notes: "Well frankly, this industry has been neglected for so long that even putting in a modest amount of thinking in terms of modern user experience makes this stuff way better," In the wake of some of the most inexcusable scandals, after significant fee increases during the worst recession since the great depression, after generous taxpayer bailouts were gobbled up by financial services companies without so much as a thank you,  (except for AIG, whose thank you almost became a f*** you) is it any wonder entrepreneurial Innovator Brands see the big brands as vulnerable? London’s fast-growing start-up scene is trying to dis...

Another banking scandal unfolds, courtesy of nytimes.com: The global bank   HSBC   has been used by Mexican drug cartels looking to get cash back into the United States, by Saudi Arabian banks that needed access to dollars despite their terrorist ties, and by Iranians who wanted to circumvent United States sanctions. What's astonishing, especially in light of the recent unapologetic testimony by bankers such as Jamie Dimon of JP Morgan Chase and Barclay's Robert Diamond is this statement by the bank: The company said in a statement on Monday that “we will apologize, acknowledge these mistakes, answer for our actions and give our absolute commitment to fixing what went wrong.” But Senator Carl Levin, who leads the banking subcommittee, was not impressed.  “While the bank is saying all the right things, and that is fine, it has said all the right things before,” he said. Clearly, HSBC's brand is severely damaged in the eyes of the senator, but what about it'...

According to Ben Protess of NYTimes.com : WellPoint , one of the country’s largest health insurers, has agreed to buy Amerigroup in a bid to bolster its  Medicaid business as the industry undergoes an overhaul....“We believe that this combination will create an industry leader in the government sector serving Medicaid and Medicare enrollees,” Angela F. Braly, the chief executive of WellPoint, said in the statement. “This is an opportunity to capitalize on the strengths of both companies to better serve our members and position our companies for future growth as the health insurance industry changes,” she added. An opportunity in many ways, not just in the business sense, but also in the branding sense. WellPoint has been on an acquisition tear under Braly's leadership, scooping up 1-800 Contacts, a contact lens direct retailer, as well as CareMore, a provider of managed care for the elderly (a company we pitched several years ago...and didn't land, alas. Their branding is sti...

I picked up my New York Times Magazine today, and because I know that a huge part of branding is association, looked to see which advertiser had purchased the prestigious back cover of the liberal's equivalent of the Sunday reading of The Scripture. I didn't have to get it through the full 180 turn before the deep green, gold bar, and handsome photographic portrait tripped my brand wires: First Republic Bank, featuring the vaunted computer scientist, entrepreneur, venture capitalist, and philanthropist (he's probably a nice guy, to boot), Peter Thiel. First Republic has it down. They didn't always have it down, as their ads used to look a little rough around the edges, and the photography did not always exemplify the highest production values. But the personalities/clients they featured were always topnotch. The 1% presented without irony, exuding confidence and intelligence. Good breeding quite optional (though success a requirement). Blue blood optional: A recen...