The Outsize Power of Swiss Brands
In relation to its small size, Switzerland packs a hefty brand punch. 5% of the world's top brands in 2009 were Swiss, according to a report by Interbrand.
Among Swiss brands, at least 40 are practically household names.
What makes the Swiss affinity for branding so strong?
Come see me give a presentation on that very subject to the Swiss American Chamber of Commerce 5:30 PM on January 14th, at City National Bank.
150 California Street, San Francisco, CA 94111
(Enter main door no later than 6 pm; sign in with security, and ride elevator to 12th floor.
RSVP required to be on the check-in list.)
TO REGISTER go directly to
http://sacc.fastmetrics.com/events/index.php
($15.00 for Members; $20.00 for Non-Members)
Among Swiss brands, at least 40 are practically household names.
What makes the Swiss affinity for branding so strong?
Come see me give a presentation on that very subject to the Swiss American Chamber of Commerce 5:30 PM on January 14th, at City National Bank.
150 California Street, San Francisco, CA 94111
(Enter main door no later than 6 pm; sign in with security, and ride elevator to 12th floor.
RSVP required to be on the check-in list.)
TO REGISTER go directly to
http://sacc.fastmetrics.com/events/index.php
($15.00 for Members; $20.00 for Non-Members)
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