Social Media Lures Procter & Gamble to Silicon Valley

From AdAge today:

Procter & Gamble Co. loves Facebook after all, and besides encouraging brands to develop a presence there, the world's biggest marketer has opened an office in Silicon Valley to help develop social-networking systems and digital-marketing capabilities with the website.

A spokesperson for P&G gave some insight into the marketing giant's developing perspective on social media, saying that they viewed twitter as a "one-to-many" channel, much like TV, that can deliver short bursts of typical PR information, and Facebook as most appropriate for branding and advertising initiatives.

As an aside, I find it interesting that P&G somehow feels that its social media efforts will be more effective if run out of an office in Silicon Valley rather than Ohio.

Anyway, welcome to the neighborhood, P&G.

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