Progressive Insurance Leverages Social Media and Narcissism

In one of the most entertaining campaigns in the consumer insurance at the moment, Progressive is looking for an assistant to Flo, the good-humored and hardworking spokesperson for the consumer insurer.

Do you have what it takes? A quick review of the competition, through the videos they've submitted, shows that while 99.9% are less charming and articulate than Dick Cheney, more than couple would be hard to beat with their self-avowed zest and zeal for insurance and unique approaches...

Now, there seem to be an inordinate number of auditions from New York. Read into that what you will.


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