Don't Anger the Ad Gods

From the Lede in the NY Times:


Last year, when Roger Federer failed to win a medal at the Beijing Olympics, I asked in a blog post whether he, along with Tiger Woods and Thierry Henry, may somehow have offended the gods of sport by appearing together in [a] television ad for Gillette...


As I noted in a previous post, the real problem is marketers who rely on the "gods" of sports to represent their brands, and who are always surprised when these gods and their hubris end up damaging the brand. 


When will Gillette realize that what they need is some ne'er-do-wrong gecko, caveman, bunny, or duck to represent their product, instead of a real human being with only the temporary veneer of god-dom?


Sigh. Never.



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