I'd Watch Forever if They Made it Last that Long

We've seen a lot of innovation around ad length in the past couple of years, from Miller's 1-second mini-spots to this three-minute adventure from Chanel.

I have to say, give me a good story with compelling visuals, like Chanel has done, and I'll watch forever. Perhaps Miller is best left doing those fivers, because I can't imagine they could ever come up with material to sell cheap beer that could ever compare to this:










Imagine, an ad so compelling I willingly replayed it several times over. That's the power of creativity.

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