Swiss Perfection

Here's a nice ad I came across for Swiss tourism:

The self-deprecating humor is good, something of an antidote to all the bad press the country has been getting lately as a result of the shameful minaret ban.

Comments

Popular posts from this blog

Armstrong Debacle: Are Celebrities too Risky for Brands?

SAAB, Venerable Swedish Brand, Dies at GM's Hand

Insurance Marketing: Morbidity Begone!