The Crowd was Stacked with Ad Pros

From AdAge:

Unilever's meat snack brand Peperami has announced the results of its crowdsourcing experiment, awarding a $15,000 prize to two professional advertising creatives with 50 years experience between them.

I find crowdsourcing to be an interesting concept, but if the winners are veteran Ad Men, then aren't they essentially just inefficiently sourced freelancers? Think of the sheer volume of submissions they must have had to plow through just to get down to choosing the ones with significant experience learned at an agency.

Perhaps someone should rethink this strategy...


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