Is Print Greener than eMarketing?

Interesting new paper out from the Print Council showing that traditional print is greener than eMarketing. In the Fall 09 Blueline, the PINC (Printing Industries of Northern California) newsletter, Frank Romano (an industry "guru" according to the newsletter), noted:

"We are trying to replace paper with electronic forms of communication," Romano says. "Eliminating paper is not green. I'm sorry, the world is not going to be any better off...Electricity comes from a plant somewhere and in order to get electircity, you have to burn something, usually coal. That's what goes into the atmosphere...There is a a cost for all of the electronics. We grow trees and we can plant more trees."

Are marketers, consumers, and advertisers all making a big mistake?


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