Nothing Sweet About the Business of Chocolate

From Ad Age this morning, Ferrero in talks to acquire Cadbury:

Cadbury is the chess piece that could determine who leads the world's confectionery market, depending on whose hands the company ends up in.


The business of confectionery is big, big money, and if this deal goes through, Mars will no longer hold the top spot in the world of schoggi (that's Swiss-German for chocolate, my friends).

Now, will this mean that the quality of Cadbury's candy bars will improve? One can only hope.

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