What Color is Your Social Marketing?

From the Economist:

In professional networking, argues Dan Serfaty, Viadeo’s founder, having local depth is better than signing up a narrow slice of the highest-powered people around the world.


Viadeo is a business social networking site that is popular in France. In Germany, Xing is the thing. Go over to China, and you'd better be on Tianji.

Will there ever be a gold-standard, global business social marketing site, or will local always be the most important and valuable aspect?

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